Empowering (Renewed) Digital Initiatives

Digitization has certainly changed the ways in which products and services are produced, marketed, and consumed. And nowhere is this more profound than in the media industries. “Consumers now expect to find information about past and current events, genealogy, and entertainment, for instance, on the internet,” says Amit Vohra, CEO of Continuum Content Solutions. “For us, optical character recognition analysis of scanned images and the addition of metadata to digitized files are the two biggest aspects that affected our business. Aggregators, for instance, have been developing contextual search-based databases for subject-specific researchers and helping students and researchers connect the dots between the present and past.”

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