Innovating, Monetizing, and Protecting Content

Digital rights management is something that is working great for publishers, adds Vohra, of Continuum Content Solutions. “DRM imposes some technological restrictions that control what users can do with the digital media,” Vohra says. “For instance, a song can be listened to, but not copied or shared; an e-book can be viewed only on a specific device; a single-player game can only be played with authorized internet access; or an email that cannot be forwarded. In other words, DRM creates a ‘defective’ product, which completely satisfies the copyright protection needs.”

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